Brand Positioning & Communications That Resonate
The Home of Soul Centered Branding
What if you knew what your greatest strengths were (really) and based your business on those?
‘30-for-30’ Exchange
Discover Your Business ‘Superpowers’
(They’re Most Likely Hidden & Undervalued)
Start Getting Them Working for You in Your Business
In this '30-for-30' (Time-Only, No $, No-Pitch) Exchange:
I'll give you: 30+ minutes of unique, personal insights from me on your hidden and/or undervalued strengths and how you can leverage them in your business to dial in your niche, your offers and your message, starting today. (People tell me these calls provide fresh, high-value insights.)
In exchange: I'll ask for 15 minutes of your feedback on your business superpowers and (if this call has added value for you), a brief, focused testimonial from you (and I'll make this quick and easy for you).
Most Businesses Have A Far Better Story Than The One They're Currently Sharing.
How About You? How Do You Feel About The Story Your Business Is Sharing?
Having A Website You Don't Love, And Related Problems
Over the years, we keep hearing variations of these three problems from business owners, even seasoned ones with really good businesses...
You each have a novel inside you if I could just get you to tell me the truth.
The Three Keys To Attracting More Of Your Ideal Customers
These are the essentials for creating a message that resonates authentically, enabling you to attract and retain more of your
ideal customers. That's why we focus our work here.
Your Very Best Positioning
(Where You Truly Stand Out)
Proper positioning in business is vital. It's very often the difference between feast and famine. Getting this right, authentically, is a priceless asset.
Where do you shine at your very best, in the eyes of your best customers?
Your Most Compelling Authentic Messages
In a world full of noisy marketing that turns off so many of us, how do you describe your value? This is a huge challenge for most business owners. What is your best message that resonates and attracts authentically?
Your Most Valuable And Engaging Conversations
Businesses that create meaningful, valued conversations via relevant content attract, convert and retain high-value customers more naturally.
How well does your ongoing content attract, nurture and engage?
...helped me create a new (and spot-on) identity... [that is] climbing day by day!
Ahhh, Matthew Newnham, what can I say? I am so grateful for ALL you have done for my business and my confidence! After my complete burnout, you sat down with me week by week to help clarify the identity of my new Harmonizing brand. Your intuitive guidance (psychic, I would say!!), your extraordinary intelligence and profound wisdom, helped me create a new (and spot-on) identity. The new brand is now climbing day by day! You give so fully, way beyond what is agreed. Thank you!
How Well Does Your Message Resonate With Your Ideal Customers?
If Your Answer Is "I'm Not Sure" or "I Really Wish It Could Be Better",
We're Quietly Confident That We Can Help. Let's Find Out...
These chats consistently deliver high value.
Our Approach Is Uniquely Powerful And Globally Tested
We've worked with business owners around the world, in a variety of industries. They tell us that they love our fresh approach and how it breathes new life into their messages.
1
OUR CLIENTS TELL US
THAT WE REALLY 'GET' WHAT THEY'RE ABOUT
We have this quirk of seeing businesses through "customers' eyes". We're genuinely fans of our clients. We honestly love what they do.
And we relate to their customers.
It's the only way we know how to be, and it's is a big part of what drives us to do our best work to help you shine better than ever, authentically.
2
WE AREN'T FANS OF MOST MARKETING. HOWEVER...
With our "customers' eyes" we just don't like most marketing. It's either too loud, too pushy or just boring blah-blah. It's just stale for most of us.
As a result, it doesn't connect, we don't trust it and we only buy reluctantly. (Sure, that 'Mad Men' stuff still works, but who likes it?)
Happily, good honest truth, told well, also works. And unlike yucky marketing, it builds trust and keeps working. After all, our focus is on strong, lasting connections with your ideal audience.
3
WE HAVE A NOSE FOR the REAL STORY (the best one)
"Everybody knows everything already - we've seen it all, heard it all. You want to know what would grab my attention? Your story - the real one - your truth. I would read the hell out of that."
So said a grizzled fictional newspaper editor.
We agree. We're known for finding the real story. The one others care about. And we're known for getting it down in writing that resonates...
Deliverables We Produce To Make Your Brand Positioning And Messages Resonate And Perform At Their Best
Everything we do is crafted to enhance how well you stand out and resonate with your ideal audience. Here's where we focus most:
How About Your Website... Your Rating, On A Scale of...?
On a scale of "meh" to "love it!", how well does your website resonate with your ideal audience? (Note: Message matters far more than pretty design.)
What do your ideal customers most want to 'get' and feel from your site?
Your Social Media Profiles: Good Reasons to Connect?
Most business social media profiles read like billboards or elevator pitches. That provides very little value and is so avoidable, especially on LinkedIn
How well does your profile spark a conversation with your audience?
Your Brochures & Guides: Providing Valued Insights?
Really good brochures and guides help your prospects to get answers. This makes it easier for them to decide to buy from you - without being 'sold to'.
How well do your current brochures and guides serve your prospects?
Great Content Is Still King.
How Engaging Is Yours?
Most peoples' attention spans are under extreme attack these days. But they still need answers. The challenge is to engage, entertain and inform.
What are the questions that your ideal customers think about most?
Re: Email. It's Not Dead.
How Well Received Is Yours?
Over the years, tactics' and tricks to get opens and clicks have become the focus. But the truth is, high-value, relevant engaging content still wins.
What are the questions that your ideal customers think about most?
Your Live Presentations:
How Engaging Are They?
An engaging presentation is still your best bet for attraction and sales. But we find that most people struggle to know what to say and how to craft it...
How well are you managing to put a live human face on your business?
In other words, we don't just provide marketing by the pound (or even in increments of 600 words). Applying our key principles, we create
messages that resonate across these kinds of deliverables:
Everything we produce is focused on creating maximum resonance with your ideal audience, to attract more leads, enquiries and sales.
About Us
Our mission and commitment is to help like-minded business owners to have
thriving, fulfilling businesses that make a positive difference in the world.
matthew newnham, founder
relationship Branding & communications Specialist
Was briefly a fighter pilot (hoping to become a test pilot and astronaut). Discovery of cataracts led to an interim corporate career for 25 years, helping launch a wide variety of new ventures in retail banking.
After several startup attempts and returns to corporate life to refuel and regroup, finally managed to eject for good in 2011. (The landing was a bit iffy, but any landing you can walk away from is a good one, as they say...)
Over the past decade, helped hundreds of entrepreneurs globally to pinpoint their best positioning and their most compelling, authentic story. Co-founder, plus strategy and content midwife at Five Institute, home of The Vitality Test.
Advocate of the power of like-minded people making a positive difference in the world, including business-for-good. Proud to be British-Canadian by birth (Montreal), with early life through university near and in Seattle. Happily based in Scotland for 24 years.
Avid middle-distance runner with enough miles under the belt to have circled the globe nearly twice (but doesn't run long distances!). These days, a true-blue 800m/1500m/mile masters competitor for Edinburgh Athletic Club.
Nicholas Haines, Associate Partner / Advisor
Founder, Five Institute, Creator of The Vitality Test
Lifelong business owner who by choice has never worked for anyone else (saying he is the toughest boss he could ever have).
For 30+ years, ran one of the UK's most successful Traditional Chinese Medicine practices, with waiting lists from six months to over two years. Founder of The Northern College of Acupuncture, one of the longest-running and successful in Britain and Europe.
Driven by a desire to create more Kindness, Understanding and Unity in the world. Has devoted his life to applying his unique understanding of Chinese energetics to modern applications of personality interactions, for use in personal life, work and relationships. Noted speaker in the UK and internationally, addressing groups as diverse as entrepreneurs, public sector leaders and international diplomats.
What Our Clients Say
Our clients come from a variety of industries and countries (including the UK, the US, Canada, Australia, New Zealand, Bali, Norway, Spain, Ireland, Iceland and Israel.
They all share a passion for thriving businesses that make a difference.
Here's what a few of them have to say about the value of our work
in positioning their brands and customer communications.
If What We've Shared Resonates With You, Let's Chat
We'd love to find out a little bit about you and share some of our best thinking with you in a friendly, focused 20-minute chat.
These chats consistently deliver high value.
Copyright 2021, RepositionMe